Creative Australian Businesses- A Guide

21 Dec

The Most Creative Business Ideas aren’t always easy to come by. Selling online can be a mighty tough slug. A major contributing factor is the massive hordes of internet marketers competing for the online dollar. The days of simply posting a website with a batch of decent products and cashing in are gone. Yes they are. Sales simply aren’t as easy to come by as they once were. Having said that, let me assure you the well has not dried up. Internet marketing is still alive and healthy. It just means the successful internet marketer must work smarter and be more creative. It is my firm belief that in order to succeed with your online business ideas, you are going to have to be more creative. It’s like the old adage says: “Necessity is the mother of invention.” Creativity is an internet marketing essential. Some people are naturally creative while others aren’t. Every internet marketer should make themselves an ardent student of creative online business ideas. I have no doubt that somewhere along the line very soon, someone will launch the next million-dollar idea in internet marketing. It has been that way since the very beginning. Heck, it could be you.

In the meantime, however, there are lots of very creative ways you can begin to market your current products and services in a way that people will buy. I want to take you through a partial list of some of the most creative business ideas that will put you on the road to success. Basically, it boils down to the words you choose in your campaigns that will convince your list to buy and those not on your list to join. Of course the drill is coming up with the most creative business ideas. Let’s look at some.

1) Create A Sense of Value ~ Buyers want value, just as you do. You must convey value in your communications. Often you will see a marketer list every single bonus attached to the main offer and then place a dollar value to each one. At the end, you have a total dollar value figure. This is great strategy because your customer will view your total package as one of immense value, especially when there are valuable rights attached to each product.

2) Create A Sense of Urgency ~ There are many ways of doing this. The favourite ploy seems to be placing a time limit for availability or the current price. I also see many using the “limited supply” strategy. I am not convinced of the merit of that ploy simply because the supply on a digital product never depletes. But, many are using it successfully and that is all that counts. This is what “OTOs” (one time offers) are all about. They buy now at a lower price and with all the bonuses, or never have another opportunity.

3) The No “Fluff Today” Strategy ~ This tells your reader that you are going directly to the nuts and bolts without editorializing. They are going to get only hard, fast points about the product with no pressure to purchase.

4) Create A Comparison Between Products ~ This is where you allow your customer see how your product matches up against all the rest, especially the more popular ones. Your product or service goes toe-to-toe against the best. This demonstrates both value and quality.

5) Create A Dream Come True Feeling ~ This is where you instill the feeling that your product is the means to success and achievement of an unfulfilled dream. This has to be done from a two-fold perspective. You will need to remind the reader of his many failures and the helpless feeling this has created. Then, you turn his attention to the answer ~ your product, and the joy, peace and luxury that will be experienced.

6) Create A Low Ball Strategy ~ This has caught on like wild fire over the past year. This simple, but effective strategy introduces a product or service to the reader at the lowest price possible. The longer he waits to purchase, the higher the price goes. This is especially effective when combined with great copy writing.

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